Saturday, January 26, 2013

Blog about Blogs

If you’re looking for a product, you would probably go to the internet first right? I know I would! And when you’re going to spend your hard earned money, you want to get advice from someone you trust right? Well, I think the world of blogging is doing just that. Bloggers give us that feel of trust and friendship so we’d rather listen to them over popup ads on the Internet.

There are a few basic steps when you want to create a blog. First choose your blog server, and or domain name. You need to dedicate time to your readers or potential readers. First start by developing a relationship with your readers and develop that everything you write.

I found 8 great tips to make your blog effect, weather you’re selling something or just chatting about your crazy life.

Tip 1: Position Yourself as an Expert

"The type of discussions you ideally should have ought to be answering questions that people out there on the Internet are searching for," says Adria Richards , Organic Technology Consultant and blogger. "For me, social blogging is a way to have conversations with potential customers and to draw traffic to your site." If you’ve positioned yourself as a trustworthy expert on a subject people are more willing to listen to you.

Tip 2: Share Experiences and Information

Readers want to read interesting things. If your life is outstanding, tell your readers about it! Your readers want to hear stories, and often times want to hear stories they can relate to. If you are interesting enough maybe your audience will share your blog or retweet posts.

Tip 3: Keep it Fresh and Mix it Up

If you always post quotes maybe mix it up and catch your audience’s attention with some pictures and videos. Continuously try to recruit people to read your blog! Spark conversations with your audience and interact.

Tip 4: Encourage Feedback

When you gain insight about your website or product ask questions to get more information. Make it easy for people to post comments. Encourage your readers to share whatever is on their minds. Just make sure your audience isn’t getting neglected; always reply to comments.

Tip 5: Use Schedulers and Updaters

Use aggregators to post things at certain times. There are certain times that are better to post information. "It's been proven that there are certain times when people are reading blog posts and checking social media," says Richards. The most popular times to post or make an announcement are 9 am, 12 pm, 3 pm, and 6 pm throughout the business day. "The best days are the middle of the week, because on Mondays people are trying to get into the swing of things and on Fridays people are thinking about the upcoming weekend."

Tip 6: Make Your Blog the Central Hub

Make your blog the central place for announcements and information. You are in the most control of your own blog. You can create information on your blog and than use other social media platforms to promote yourself.

Tip 7: Link back to Your Website

If you are running a company make sure everything links to your company’s website. Use tags and key words to link everything together through all social media platforms.

Tip 8: Use a Personal Touch

Everyone wants to feel like you’re his or her best friend. Readers want to read what their “friends” are writing about. It’s important to add some personal flair to your sight!

Monday, January 21, 2013

Qualitative and Quantitative Research

Both qualitative and quantitative research offers valuable information to a business. Quantitative offers more of the data and numbers side of the research while qualitative focuses more about the market, demographics, and business plan. Both play an important role to find out your business’s potential and current position.

In more recent years, companies have turned to a secondary source for research: social media. Research tools have been greatly impacted by social media. Some qualitative research tools have even taken to using interfaces like Facebook or Twitter have.  As social media grows, so does its analytics. Research is now being done through social media's analytics. You have to be careful with people’s information though. It reminds me a lot of Facebook’s new graph search where you can search your friend’s information. You can search what your friends, co-workers or people on Facebook like to do, or where they like to eat and hang out. It’s in its beta phase right now and is excited to release their new search. I’m curious to see if this catches on in the Facebook world, because this could become an amazing business tool. I have the feeling though that graph search will start up and die very quickly. They are smart to use internal search tools, but people don’t really update their profiles. Social media is more about the here and now.

It’s important to take everything with a grain of salt and do other research aside from someone’s social media. Most people will be opinionated on social media, weighing results. I know the things I have “liked” on Facebook don’t make a great representation of whom I really am. Just for kicks and giggles I went to my Facebook and looked at my profile. It said I “liked” watching paint dry and dancing in the rain. These were things I posted on my Facebook when I was 14 because I thought I was being funny. Social media can be a great outlet for qualitative and quantitative research though if it’s used as a secondary tool. I think social media can be great tool to businesses if used with care and caution. 

Sunday, January 13, 2013

Situation Analysis on Bieber Fevor

Our little Justin Bieber isn’t such a little boy anymore. On Jan. 2nd pictures leaked out of him and his buddy Lil’ Twist smoking weed in Newport, California. He feels betrayed by another friend who sold the pictures for $25,000.  Justin’s marijuana photo was blamed solely on his security, or lack of security. Insiders tell TMZ that at all prior occasions that Bieber was partying, his team puts up a sign that says any of the photos taken are strictly property of Bieber. Bieber like any other celebrity is a product that his mangers need to sell. This little stunt falls onto his PR. Social media and news blew up after this scandal. states, ““Squeaky clean” is the image that young pop stars like Justin Bieber usually put forward, but Bieber recently took to Twitter to apologize to fans over recent photos." Before Bieber’s apologize could get out though, his fans were already going crazy. His fan base focuses mainly on teenage girls. And these girls literally went crazy.

Tween and teen girls started the Twitter hashtag #cutforbieber. Allegedly fans went online and said they’d cut themselves if Bieber didn’t stop smoking pot. It actually started as a scam by 4chan, but Bieber fans did start cutting themselves. The hashtag even started trending making people very upset. It soon became a joke for many Twitter users though. Tweets like “I’m gonna ‘cut’ myself a piece of cake for Justin” started appearing. A young 14-year-old girl Sam Brooks has even died due to this trend. Research showed that Sam cut her vain on her left wrist. Self-harm isn’t something to be taken seriously. Justin Bieber’s fan will do anything for him and I think he needs to realize there are lives being taken over some stupid hashtag. Justin Bieber is a name, face, celebrity, and product that young fans follow.