Wednesday, February 20, 2013

Legal Issues of Pinterest

Class pictures, ticket stubs, and quotes cover-scattered bulletin boards in bedrooms and lockers all over the U.S. If you could share anything on that board with people all over the Internet, what would it be? Pinterest, a web-based image-sharing network, allows people to do just that. This virtual bulletin board allows its users to “pin” images and share ideas with other users. One of the founders, Ben Silbermann, feels that the site has filled an idea-sharing void. Silbermann said, “Once you know what you want, Google or Amazon will take care of it. But if you don’t know what you want and you want to discover, I don’t think there are very good solutions.” Pinterest appeals largely to do-it-yourselves, brides-to-be, stay-at-home-moms, and cooks.
            This site that has recently blown up might have legal issues though. Attorney and photographer Kirsten Kowalski deleted her inspirational board after realizing legal issues with the site. The problem is that people who pin are agreeing that they are the owners of the photos or ideas. Molly DiBianca, an attorney with Young Conaway Stargatt and Taylor, says that's how it is. "At the moment, there is very little that can be done to avoid infringing copyright if you are a Pinterest user," she says. "The only way to pin pictures without violating the site's terms of service and the picture owner's copyright is to only pin pictures that you've taken yourself." This is also included in “re-pinning” images.
            A few things have kept Pinterest from becoming another Napster case though. When pinning for image, they ask you to “describe” your pin. This in essence lets you express a view on the original work. Pinterest should change “describe” to “comment” though. “Pinterest should instead change the prompt to “Comment on your pin…”.  That way users would be encouraged to provide a “transformative” (as it’s referred to in the case law).” This will help them win a fair use case even more. Pinterest is still struggling with legal things, but a few changes could help them out.
            It’s important to realized copyright and user laws even when dealing with an online site. Many photographers and authors sought to use Pinterest to promote their work, but "According to the Pinterest terms of service, you release all rights you have in a picture once you pin it.”

Friday, February 8, 2013

HoootSuite vs TweetDeck

First of all I'd like to explain a little bit about social media aggregators. They pull all your social media platforms into one location. It basically creates one social media platform out of all your networks. It helps organize and consolidate your media. Aggregators work great for businesses or simply people managing a lot of different platforms.They also can monitor posts and tweets, post photos, and shorten URLs.

This week I actually started using the aggregator Hootsuite. This is my first experience using a social media aggregator. It took awhile to set up, but once I figured it out I loved it. I decided to do a one month free trail for Hootsuite to help me with my elections campaign. I've been really busy this month and needed a little aggregator help. I chose Hootsuite because I needed to scheduled posts and knew that it worked well. After reading into some other aggregators I decided to compare Hootsuite to Tweetdeck.

They share a lot of similarities like:
  • Post to one or more social networks – Twitter, Facebook, LinkedIn, MySpace, Foursquare
  • Tweet, Re-Tweet, Reply, Direct Message
  • Follow, Un-follow, Add to List/Group
  • Shorten URLs
  • Schedule updates
  • Monitor Twitter lists / Facebook Groups
  • View searches on Twitter/Facebook
  • Access aggregator via mobile clients
  • Synchronize across computers / devices
  • Post photos
  • Filter columns
Hootsuite doesn't require any additional software because it can be easily accessed from a web browser. It also offers a bookmark option called "Hootlet." This makes it easy to access and share information on the web. What I've loved about Hootsuite, is that it is data driven. I offers data about tweets, re-tweets, and statistics.

Tweetdeck on the other hand is said to have a more user friendly interface. One of Tweetdeck's most unique features is that it offers desktop notifications. It is better known for it's slick interface and bright new design. Overall I think you know which one I'd chose, but it's up to the user. There are also other great aggregators like Sproutsocial and Google Buzz. Everyone offers something different depending on what you need.

Friday, February 1, 2013

What's the Right Platform?

Starting a business and wonder what is the best social media platform for you? Every platform has its ups and downs, but it’s important to find the one that fits you best. The most popular platforms include: Facebook, Twitter, Linkedin, Pinterest, MySpace, and Google+. I’m sure you’ve all heard of these platforms, because they are the most used social media platforms! As a business owner it’s smart to use a platform that is already well used. It’s also important to remember that platforms are always changing. With Facebook falling, it might be smart to use the ever-rising Google+.

If you own a band though and want to get your music it out, I’d think about using MySpace. Yes MySpace is making a major come back in the online music world. Every platform has it’s own niches and attract different audiences.

If your goal were the reach a large audience, I’d think about using more than one social media platform. There are lots of factories that make the same product for different companies. The only difference in that product is how that particular company markets it. I like to think of this when it comes to content. It’s all about how you market your content. Find out who your target audience is and tailor your content and platforms towards them. 

I feel as if most businesses use Facebook and Twitter but I found an interesting article about Instagram. When I first thought of Instagram, I just see it as another camera with filters. But businesses like Free People, Comodo, Tiffany & CO, and even Red Bull are using it to advertise. 

Different social media platforms can help your business grow and even develop other customers. This is an up and coming source of marketing. Remember that older clients or managers don't truly understand the purpose of social media. Everyone is on a different field when it comes to understanding the world of social media. Tailor your platforms with all this information in mind.