I’ve been working with social media for a while now and SEO’s have always boggled my mind. SEO is just an acronym for Search Engine Optimization. As soon as I started researching it, I realized it is the process that affects the visibility of a web page or site. It makes sure your site is seen and in the top search results. SEO’s can target different kinds or search results. It can target images, videos, and local searches. They consider what people search for and the terms they use. I found a good video explaining what SEO’s were. It explained that search engines like Google are like librarians. They need to know what is in their “library.” And when your library is the entire Internet that is a lot to know. So of course they have algorithms to help.
When you have a website, SEO’s matter! They are key to making sure your website is seen. It needs the right words, titles and phrases to fit search engine algorithms. There are certain things you can do to make your site more seen though. Meta tags allow you to enter keywords into your code. If you were planning to sale camping gear you might add tags like “camping” “tents” “sleeping bags.” You can even use name brands like “Columbia” to your code. These tags also allow you to add a description to your website that will appear when searched. Meta tags play a big role in Search Engine Optimization. Over 80% of people use search engines to find information on the Internet. Meta tags need to be unique and applicable to your site.
Geotagging is another method used when creating a SEO. These tags are used to add geographic information into your online metadata. It allows people to see locations near them or the location of the content. I was on campsaver.com yesterday and it had a sidebar that said to by locally. It knows where I was and that I lived near Nibly where they are located. These tags are useful for many businesses weather it is news or local stores.
SEO’s are important tools to use when creating a web presence.